Astellia and Zain Saudi Arabia have won the Global Telecoms Business (GTB) Innovation award for the project “Predictive CEM Analytics”.

Over the last few years, Astellia and Zain Saudi Arabia have been partnering closely together on bringing the customer experience to a higher level by exploiting subscriber and network big data from Astellia’s Nova solution. The use of predictive and machine learning algorithms provides a clear added value to each of the innovative CEM use cases that are now being created and implemented by Astellia’s consultants and Zain teams. A few examples are churn prediction, dynamic subscriber base segmentation, NPS prediction and advanced QoE metrics for popular applications such as YouTube.