Bharti Telesoft, India’s 2nd fastest growing technology company, has implemented its RoamRetainer solution for a major Middle Eastern operator, to extend inbound roamers’ life on the network. Operators are keen to preserve and grow their roaming revenues, but often lose inbound roamers to competing networks – especially if there are preferred partner agreements in place. With RoamRetainer installed, inbound roamers remain on the operator’s network longer, use roaming services more and helping to increase roaming revenues.

This particular network operator in the Middle East experienced a 20% increase in the average roamer’s lifetime on the network – in just one month! In the same period roaming revenues have increased by over 10%. As the solution is only deployed on some of the operator’s networks at present, revenues are expected to climb significantly higher when the solution is rolled out more widely.

Sanjiv Mital, Chief Executive Officer at Bharti Telesoft commented, “Roaming is a high revenue and high margin part of every operator’s portfolio and we recognize that maintaining and growing roaming revenues is a priority. We developed RoamRetainer to help operators keep roaming customers on the network, especially in the face of growing competition from partner alliances and we are pleased to see that RoamRetainer is living up to its name in the Middle East.”

About Bharti Telesoft
Bharti Telesoft is a member of Bharti Enterprises, India’s leading telecom conglomerate, and enables wireless and wireline carriers to unlock the revenue potential of their networks by delivering best-in-class VAS solutions. Bharti Telesoft’s flexible, telco-grade, revenue-generating applications span core areas of an operator’s business: Content, Messaging, Call Management, Roaming, Prepaid, Customer Care and Billing and Managed VAS. Bharti Telesoft has extensive, proven experience in launching VAS deployments spanning over 25 countries, 100 networks and almost 150 million global subscribers. For more information, please visit www.bhartitelesoft.com