Business intelligence derived from telecom network and operational data gives carrier executives a better understanding of customer behavior, which in turn reduces costs and maximizes profitability, Jim Hayden, vice president of Business Intelligence for Vibrant Solutions, told Billing World & OSS Today in its October 2005 issue.

In an article entitled, “Using Business Intelligence to Improve Profit Margins,” Hayden said that carriers “should get to a point where they can pull important data into a central location for one view of what’s going on as their baseline. By considering all the pertinent data from all of their silos, carriers can derive one view – separated by customer, by product or by region.”

But, he noted, to attain this vital information, carriers must go “beyond an audit report dumped on a desk. Rather carriers have to focus on attaining partners who help them recover the assets hidden in the pages of those reports.”

Vibrant Solutions assists carriers in mining these valuable, profit-maximizing gems from the raw data provided by billing and OSS systems, as well as other databases. Vibrant Solutions combines its industry expertise, innovative data mining techniques, tera-scale processing technology with unmatched speed and scale, and expert project management to deliver unprecedented business insight into the data produced by carriers’ network and systems.