Comarch announces new IPTV solution intended for Direct-To-Home (DTH) operators by allowing them to offer interactive TV services over a telecom infrastructure.
With Comarch’s solution, DTH and telecom operators can work together to offer IPTV with information services, online shopping, and other exciting TV services, which are based on interactivity and high-quality multimedia content.
“This new solution is based on our innovative IPTV middleware and components provided by leading vendors of CAS/DRM, VoD, Head-end solutions, and Set-Top Boxes. Thanks to our Comarch NGTV Middleware, not only can operators provide access to live TV channels and VoD content, but they can also deliver third-party interactive TV services, a fully customized user interface and targeted interactive advertisements. The solution’s flexible and open architecture offers an excellent opportunity for building new business models and leveraging cooperation between DTH operators and Telco companies,” said Lukasz Luzar, a Product Manager working on Value-Added Services for telecommunications at Comarch SA.
By deploying this solution, operators can expand their potential to generate new revenue streams based on monthly subscription fees, distribution of on-demand multimedia content, provision of third-party premium services, and targeting using personalized advertisements.
The Comarch NGTV solution also supports the IPTV Virtual Network Enabler (IPTV-VNE) and Operator (IPTV-VNO) business models allowing internet portals, content providers/aggregators and other strong non-telco brands to start IPTV services.
For more information about the Comarch NGTV for DTH solution, please visit their website: http://ngtv.comarch.com/
About Comarch
Comarch is a leading Central European IT business solutions provider. They specialize in forging relationships with clients that maximize their clients’ profitability and optimize their operations and business processes. The firm’s primary advantage lies in the huge domain of knowledge accumulated in their software products. These products deliver and integrate sophisticated business IT solutions for firms in the telecommunications, financial services, public, large enterprise, and SME sectors. Comarch specializes in billing and network management, CRM and sales support, ERP and EDI – all of which are supported by a full range of professional services and a strong R&D tradition. Since its inception 15 years ago, Comarch has blossomed into a multinational network of offices employing nearly 3000 highly-experienced IT specialists in EMEA and the Americas. Comarch clients include global business leaders as well as over 40,000 SMEs in Poland.
For more information, please visit their website: http://www.comarch.com