Currently Revenue Assurance (RA) and Fraud practices are mostly reactive in nature and focused on retrospective experiences, therefore their effect on preventing leakages is limited. In addition, operators usually rely on intuition to identify high leakage areas or utilize one-off consulting services when initially deploying the RA and Fraud solutions. In reality there is a need for ongoing consulting and business support with the use of automated tools which have the capabilities to identify, measure, and mitigate risk. cVidya’s new solution, ProactiV, provides these capabilities.

This methodology of becoming proactive in order to prevent revenue leakage is a conceptual change on how CSPs deal with the problem of revenue leakage and fraud.

cVidya Networks, (www.cvidya.com) the global leader and innovative provider of Revenue Intelligence solutions for Telecom, Media and Entertainment service providers, announced today the release of ProactiV, the first solution which integrates Risk Management methodologies into Revenue Intelligence products. The new solution, which is based on the TM Forum’s emerging standards, enables Communication Service Providers (CSPs) to proactively prevent revenue leakage by providing automated tools for ongoing monitoring on the risk level.

Currently Revenue Assurance (RA) and Fraud practices are mostly reactive in nature and focused on retrospective experiences, therefore their effect on preventing leakages is limited. In addition, operators usually rely on intuition to identify high leakage areas or utilize one-off consulting services when initially deploying the RA and Fraud solutions. In reality there is a need for ongoing consulting and business support with the use of automated tools which have the capabilities to identify, measure, and mitigate risk. cVidya’s ProactiV provides these capabilities.

“Having been in the revenue assurance (RA) and fraud industry for many years and with over 150 customers worldwide, we recognized the growing need to proactively spot areas of revenue leakage,” said Alon Aginsky, CEO and president of cVidya. “By adopting Risk Management methodologies into the RA and fraud practices, CSPs will become more effective in their Revenue Intelligence processes. The revolution in our new offering is seen by providing automated tools with a “consultant inside” that supports these ongoing methods to assist our clients.”

cVidya’s ProactiV solution enables CSPs to benefit from a new top-down, proactive approach to Revenue Intelligence. It allows management to increase risk awareness and monitor the reduction in exposure to that risk. This combination of Risk Management methodologies with Revenue Intelligence solutions meets the newly introduced TM Forum best practices which is already embedded into cVidya IRIS© suite. This will also enable the Revenue Assurance, Fraud and Pricing specialists to benefit from an easy adoption of this methodology in their day-to-day operations through built-in wizards and knowledge base support.

For more information please see – www.cvidya.com/proactiv.html