cVidya Networks, (www.cvidya.com) the global leader and innovative provider of Revenue Intelligence solutions for Telecom, Media and Entertainment service providers, announced recently that they are leading the TM Forum’s Catalyst project that measures the business impact of revenue assurance. The catalyst, “Revenue Assurance Impact Measurement” will be presented at TM Forum’s flagship conference, Management World 2011 in Dublin, May 23 to 26, by members of the TM Forum’s Revenue Assurance Team, led by Gadi Solotorevsky (cVidya CTO).

The catalyst proposes a new industry standard to measure the business impact of the revenue assurance activities, including reactive, proactive and risk reduction activities. This model will enable revenue assurance managers to present a comprehensive view of the total impact they are accountable for. The catalyst is championed by leading service providers including British Telecom, China Unicom, China Telecom, MTS Allstream, Swisscom, Telefonica Group and Telefonica O2 Slovakia. Team members also include Ericsson, Huawei, Progress Software and Synaptitude Consulting.

cVidya will be playing a prominent role during Management World 2011 participating in another catalyst titled “Energy Smart Grid” which will demonstrate how lessons learned in telecom can be modified for the utilities markets. cVidya are a Finalist for the TM Forum Excellence Award in the Industry Leadership category – Gadi Solotorevsky, cVidya CTO will present cVidya’s contribution to the industry.

Additionally, cVidya will be presenting in several sessions and panels, including: “Measuring the Business Impact of Revenue Assurance, “Leveraging cloud infrastructure (IaaS) and cloud platforms (PaaS) to deliver On Demand BSS/OSS applications” “Consuming BSS/OSS Applications from the cloud – Fiction or reality? “ and “Detecting and preventing sophisticated fraudulent activity – A Sky success story”.

“We are excited to be leading the Revenue Assurance catalyst team at Management World and enabling service providers to measure the business impact of all their revenue assurance activities ” commented Alon Aginsky, President and CEO of cVidya Networks. “The catalyst highlights how Revenue Assurance is more than just about identifying revenue leakages, it now an integral part of new product planning, preventative activities and risk reduction initiatives. We are looking forward once again to playing a significant role in this event. Management World 2011 enables key players to come together and discuss ideas that benefit and advance the entire industry.”