Ericsson (NASDAQ: ERIC) recently announced that Entel, based in Santiago, Chile, will undergo a Digital Telco Transformation that will position the operator for speed, efficiency and success in the Networked Society. The transformation will be enabled with a broad range of OSS/BSS solutions from Ericsson and its partners, as well as consulting and systems integration services that support Entel’s full business and portfolio.
The multi-year deal represents a landmark digital transformation initiative in Latin America, and will help Entel to achieve high levels of operational agility and improved service delivery across its operations in Peru and Chile.
The Ericsson solution will help Entel subscribers to carry out a wide range of activities digitally. For example, they will be able to find information online, compare offerings, make online purchases, and get fast and automated deliveries. They will also be able to receive promotions, share shopping and usage experiences, enjoy a seamless experience, use self-care or self-provisioning solutions, and self-configure services and devices.
Entel saw the need for a Digital Telco Transformation following a period of sustained subscriber growth and the acquisition of Nextel Peru, which resulted in disparate network operations. Through the transformation, Entel expects to provide consumers with a consistent omnichannel experience – thereby helping to increase its Net Promoter Score® while reducing the cost of customer interactions.
Entel also aims to reduce time-to-market for new product launches and empower business customers to self-manage their corporate accounts. Ericsson will automate and align back-office processes to reduce costs for Entel, while implementing and providing application development and maintenance for a comprehensive suite of Ericsson OSS/BSS solutions.
Antonio Büchi, CEO, Entel, says: “This is not a technology project – it is a business project. The objective is to transform our systems platforms and associated processes to offer our customers a service experience that meets the expectations of the digital society in which we live.
“The challenge in the telecommunications industry is to innovate and constantly provide a better experience for our customers. This agreement is a fundamental step toward achieving this, and we are confident that by working together with Ericsson we can offer a substantially better digital experience, lower our costs and increase our agility”.
The newly deployed solutions will empower Entel to gain leadership in customer experience, product development, and secure fraud and revenue assurance. As a result, Entel will have the necessary tools to implement streamlined business processes and automation while focusing on enhanced and personalized customer experiences.
Sergio Quiroga, Head of Region Latin America and Caribbean, Ericsson, says: “By combining first-class consulting and systems integration services with the industry’s most comprehensive OSS/BSS portfolio, Ericsson will help Entel orchestrate and monetize new opportunities within reach in the Networked Society.
“This comprehensive transformation shows what is possible when service providers take control of their network operations and put the customer experience first.”
To meet consumer demands, operators must continually improve the customer experience, capture new revenues and drive business efficiencies. Ericsson is enabling operators to become agile and stay competitive with a comprehensive, unified OSS/BSS software suite.