TM Forum, the world’s premier industry group focused on business effectiveness for the communications and media sectors, is to showcase cutting-edge solutions in Forumville, TM Forum’s exclusive innovation center at Management World Americas 2009 (8-10 December, Orlando FL). These solutions will focus on five critical areas that enable service providers to optimize business performance.

Unique to TM Forum, Forumville is where theory gets put into practice. Visitors experience, first hand, deployable solutions to today’s business challenges through its highly acclaimed, multi-vendor, catalyst demonstrations driven by customer’s real world issues. Here they find powerful business answers and technical direction to current hot-topics, while learning about innovative new ideas, best practices, and standards.

• The five key innovation zones in Forumville will center around;
o Cloud Services Initiative & Ecosystem – enabling the business of cloud services – showcasing TM Forum’s first Cloud Catalyst and the ecosystem of buyers and sellers TM Forum is creating
o Service Oriented Transformation – looking at tuning businesses for the 21st century, and discovering how TM Forum Best Practices and Standards can be applied in the wireline, 4G/wireless and cable industries to enable service oriented transformation
o Customer Experience and Revenue Management – driving profitability by proactively managing customers and revenue to increase satisfaction and the bottom line.
o Digital Media and Advertising – Profiting from Digital Media Services and New Business Models – focusing on Services Syndication and Mobile Advertising Revenue Management, as well as learning about TM Forum’s best practices in managing the end-to-end value chain.
o Defense and Government – Supporting the War Fighter looking at TM Forum’s Best Practices and Standards in action in support of Defense and Government projects, including the thought-leading Defense Catalyst. demonstration.

“Forumville is where visitors can really see the TM Forum in action!” said Martin Creaner, President and COO, TM Forum. “The unique, live, multi-company catalyst demonstrations, clearly demonstrate how the Forum, through leadership and collaboration, is creating and delivering the industry standards and best practices that are driving the industry forward and allowing communications service providers to transform to new business models as they evolve.”