HP Enterprise Services has announced that SOFTBANK MOBILE Corporation has used an HP online storefront solution to offer its more than 29 million customers in Japan a fast, easy way to shop for, download and manage wireless services and entertainment content.

Leading communications service providers (CSPs) such as SOFTBANK MOBILE are creating content stores to help win and retain customer loyalty in a fast-changing mobile internet market.

SOFTBANK MOBILE, one of the three largest CSPs in Japan, used the HP Service Delivery Platform (SDP) Storefront Portal to create an online content store called The SOFTBANK Bookstore. Launched in December 2010, The SOFTBANK Bookstore is very popular with customers, offering them more than 372,000 files.

The company has expanded this broad variety of choices by supplementing its own offerings with those from other major third-party content providers. It further enhances customer flexibility by supporting multiple handsets and wireless devices.

The HP SDP Storefront Portal, based on HP SDP, is an integrated solution with an extensible framework that can help CSPs link SDPs to the app store business model. The solution includes a customer-facing app store and a developer portal, and has been deployed by CSPs worldwide.