The HP OpenCall Media Platform, already widely deployed, has now been expanded to incorporate the MRF capability in emerging IMS networks. Current and planned capabilities include audio and voice services (interactive voice response, voicemail, conferencing) as well as a wide range of multimedia, collaborative and interactive services such as video mail, video conferencing, participation TV and music sharing.

A key feature of the HP OpenCall Media Platform MRF is that it can support the real-time, simultaneous blending of voice, data and multimedia services on IMS networks. For example, in an IMS network, wireless users can create an audio or video conference, share photos and messages and provide location-specific information — all in one integrated session that is seamless and easy for the callers.

By bundling sets of services that support people’s on-the-go lifestyles, operators anticipate that IMS-based networks will help increase average revenue per user. Also, the layered, standards-based IMS architecture enables operators to streamline infrastructure, reduce costs and converge wireline and wireless networks.