Comverse, the world’s leading supplier of software and systems enabling network-based multimedia enhanced communication and billing services, has told OSS News Review that Mobile TeleSystems (MTS) OJSC (NYSE: MBT), the largest mobile phone operator in Russia and the CIS, went live with the Comverse Real-Time Billing Solution to serve MTS’ vast subscriber base.
“Upon evaluation of the Comverse Real-Time Billing Solution, it made good business sense to deploy a comprehensive system that fulfils our billing needs while strengthening our marketing strategies,” said Mikhail Shamolin, Vice President and Director at MTS Russia. “Now that we completed a smooth migration to the Comverse system, we are ready to meet all requirements for future growth while delivering the highest level of services to our subscribers.”
The Comverse Real-Time Billing (RTB) Solution serves as a real-time marketing engine for mobile operators by offering advanced personalization capabilities, à la carte service plan customization, and usage-driven automated marketing promotions to enable operators to increase revenues, profitability and subscriber loyalty. The solution provides operators with the ability to quickly create and launch service offerings to both broad and targeted market segments while simultaneously providing end-user empowerment through self-directed offers.
“Our wealth of expertise and extensive track record position us well for this expansive billing deployment in Russia with MTS, the country’s largest mobile operator,” said Benny Einhorn, President of Comverse EMEA. “This particular deployment in MTS speaks well to the growing awareness by operators of the advantages of leveraging sophisticated marketing capabilities to realize revenue potential by using the advanced Comverse Real-Time Billing.”
About Mobile TeleSystems (MTS)
Mobile TeleSystems OJSC (MTS) is the largest mobile phone operator in Russia and the CIS. Together with its subsidiaries, the Company services about 82 million subscribers. The regions of Russia, as well as Armenia, Belarus, Turkmenistan, Ukraine, and Uzbekistan, in which MTS and its associates and subsidiaries are licensed to provide GSM services, have a total population of more than 230 million. Since June 2000, MTS’ Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT). Additional information about MTS can be found on MTS’ website at www.mtsgsm.com.
About Comverse
Comverse is the world’s leading provider of software and systems enabling network-based messaging and content value-added services, converged billing and IP communications. Comverse solutions generate revenues, strengthen customer loyalty and improve operational efficiency for over 500 communication service providers in more than 130 countries. The company’s Total CommunicationSM portfolio facilitates personalized lifestyles in an evolving connected world and is based on the InSight™ Open Services Environment. Comverse’s solutions support flexible deployment models, including in-network, hosted and managed services, and can run on circuit-switched, VoIP, IMS and converged network environments. Comverse is a subsidiary of Comverse Technology, Inc. (CMVT.PK). For more information, visit www.comverse.com.