Mobile Financial Services (MFS) have experienced success in many Southeast Asian economies, but various hurdles remain to widespread MFS adoption and active usage. Designing and implementing successful MFS offerings in the ASEAN region requires a nuanced understanding of the pronounced differences between markets, and diversity within each market.

From base of the pyramid, unbanked consumers to the rising middle class and the more affluent customer clusters, MFS solutions must be tailored to meet the particular needs of each market segment. Mondato Summit Asia will focus on gaining a better understanding of the variegated needs and wants of the addressable markets across the region. The overarching objective will be to discuss and arrive at pragmatic strategies and tactics that can help stakeholders plan for the future amid a continually evolving MFS environment.