Netcracker Technology announced that its Omnichannel Customer Experience Management solution is the winner of the “Customer Engagement” award of the Fierce Innovation Awards: Telecom Edition conducted by FierceMarkets. This award is part of the broader Business Transformation Management category. The judging of entries was done based on the merit of the solution, whereby vendor and solution names were not disclosed to the panel of distinguished judges.

The Netcracker Omnichannel Customer Experience Management solution enables personalized customer journeys across all channels, including conventional and digital platforms, helping service providers improve customer retention and increase sales efficiency. Designed with a “digital first” approach, the solution focuses on integrating new digital channels into existing ecosystems in order to increase visibility, drive partner enablement and support the development and delivery of new products and services.