More than five billion subscribers globally make the communication market a huge opportunity. What players need to succeed is to effectively engage and retain customers. At the same time, they have to exceed -growing customer expectations and new competitors entering the game.

CSPs must offer more innovative and personalized services and payment options by utilizing their customer knowledge and identifying customers’ needs. This year’s TMForum Management World takes a look at exactly these challenges and explains why in order to grow in the face of commoditization and competitors, innovation is essential. With its real-time based solutions, Orga Systems enables the innovation it takes to succeed in the long run.

Innovative partnerships make operators a smart pipe instead of being a bit pipe
Operators must handle their complete subscriber base on one single platform. This way they are able to measure what all their customers need and to develop a one-to-one relationship with the customer based on online, real-time offerings. What is even more, when having done so, they need to go on and establish partnerships with the companies at the end of the pipe Google, Apple, Microsoft or Facebook – as their business models rely on operators’ pipes. This way, operators can turn themselves from a mere pipe into being part of the eco-system with innovative services.

Profitable business from vertical market opportunities
Operators need to capitalize on new market opportunities like machine-to-machine communication or m-health services, rather than continuing to rely on voice and SMS. Operators will need to take a look at each new vertical market and explore their opportunities within it. Ramping up real-time based convergent billing solutions will enable them to develop profitable business from any of these markets.