Subex, a pioneer of Digital Trust, has partnered with Snowflake, the Data Cloud company, to bring the power of AI-driven Augmented Analytics to enterprises. Subex, through its Augmented Analytics platform, HyperSense, and Snowflake will combine competencies to enable enterprises to accelerate their data analytics journey and realize the true value of their data.

Subex’s HyperSense is an Augmented Analytics platform that helps organizations enhance innovation and growth across businesses through AI-driven decision analytics. It increases productivity and efficiency through a drag & drop function and does not require coding expertise to build analytics models. It enables business users to evolve into citizen data scientists and delivers quick ad-hoc use cases. Through the partnership, Subex and Snowflake aim to bring accelerated efficiency and agility to enterprises and help them innovate and create greater value for their businesses.

Research shows that 87% of organizations have low Business Intelligence (BI) maturity and adoption rate of only 30% across all its employees. Organizations are not able to fully maximize the benefits of data analytics in such a scenario due to multiple reasons such as high investment requirements, lack of the right skillsets, security, and compliance, and data silos. To solve these challenges and accelerate the adoption of AI within the enterprise community, Subex’s HyperSense platform with Snowflake’s Data Cloud aims to organize and secure data in the cloud and make it AI-ready.