Tango Telecom has announced the launch of its revolutionary SMS Advertising platform, iAX™ SMS Advertising, at the Global Messaging Congress 2008 in Cannes.

Built on the proven iAX™ Platform, iAX™ SMS Advertising is designed to deliver targeted and relevant SMS advertising to mobile subscribers in a variety of ways such as via peer to peer messaging or inserted in sponsored SMS delivery reports. The solution also provides detailed reporting and tracking for operators and advertisers as well as advanced opt-in and opt-out functionality for subscribers.

The key to successful SMS advertising lies in its ability to ensure real value for the mobile subscriber either in the form of personalized relevant information delivered directly to the handset or by providing free or discounted messaging.

iAX™ SMS Advertising enables operators exploit their valuable subscriber profile database and use them to fuel a highly effective channel for advertisers and to reduce messaging costs for their subscribers, opening a new and sustainable revenue source for themselves.

Speaking in Cannes, Richard Choi, VP of Sales and Marketing at Tango Telecom outlined the Tango Telecom solution. “Tango Telecom provides an innovative and patented SMS advertising and content delivery solution, enabling operators to deliver a mix of targeted advertising and useful personalized content such as news services without disrupting normal service flow. By implementing our advertising solution, operators are guaranteed a quick and cost-effective way to reap the benefits of SMS Advertising.”

“However it is essential that subscribers receive real benefits from the proposed SMS Advertising and do not see it as SPAM, so iAX™ SMS Advertising enables the slicing and dicing of subscriber data to ensure the right message gets to the right person, managing the frequency, relevance and target of the advertising – ensuring value for subscribers and advertisers alike.”

iAX™ SMS Advertising is based on the high-performance, carrier-class Tango Telecom iAX™ Platform, which is deployed at major Tier 1 operators to handle hundreds of millions of SMS per day.

See them at the Global Messaging Congress 2008, 8th – 9th May 2008, Hotel Palais Stephanie, Cannes, France – Stand 11

For more information, please vist their website: http://www.tango.ie

About Tango Telecom

Tango Telecom is the leading provider of advanced messaging and real-time charging solutions.