With the emergence of the triple play and fixed-wireline convergence, telecommunications carriers have an exciting opportunity to reduce churn and improve their margins. But to do so effectively, they will need to employ business intelligence solutions to gain insight into what combination of products are most profitable for their targeted customer base.

Driving profitability from every product offering and customer will be the focus of an upcoming speaking engagement featuring Susan McNeice, Vibrant Solutions’ director of marketing. McNeice who has an extensive background in telecom operations, including, billing, IT and program management has published several articles on telecom operations, including revenue assurance, business intelligence, carrier profitability, IT project management and corporate governance.

On March 23, McNeice will speak at CCMI’s Profitability Assurance 2006 conference, scheduled for March 22-23 at the Westgate Hotel, San Diego. In a session entitled “Key Strategies for Driving Profitability in Every Product,” she will present a case study detailing how one carrier used business analytics to uncover surprising information about its price plans that led to the retirement of unprofitable offers and the improvement of overall margins. For more information on the CCMI conference, please visit http://ccmi.com/conferences/profitability/index.html.